Voodoo Doughnut


Art Director - Erin Manale
Copywriter - Jacob Shipley

These doughnuts will ruin your life. Although the delicious treats behind those hellish pink doors may be enticing, don’t think you’ll be escaping unscathed. At Voodoo Doughnut, everywhere you turn is just another chance to get cursed.

︎ Bronze Austin ADDY - Integrated Brand Identity Campaign
︎ Silver Austin ADDY - Copywriting
︎ Silver Austin ADDY - Art Direction
︎ Silver Austin ADDY - Illustration
︎ Winner - Fall 2020 David Roth Comedy in Advertising Award
︎ Featured on Clio‘s Ads of the World


Out-of-home





Store entrance





In-store materials




Experiential

Signed up as a normal Uber, the Cursed Cab will give passengers a choice: have a regular ride or enjoy a free doughnut and receive a curse.



Social media



Mark