Voodoo Doughnut
These doughnuts will ruin your life. Although the delicious treats behind those hellish pink doors may be enticing, don’t think you’ll be escaping unscathed. At Voodoo Doughnut, everywhere you turn is just another chance to get cursed.
︎ David Roth Comedy in Advertising Award
︎ Austin ADDYs, Silver - Copywriting
︎ Austin ADDYs, Silver - Art Direction
︎ Austin ADDYs, Silver - Illustration
︎ Austin ADDYs, Bronze - Integrated Brand Identity Campaign
Out-of-home
Store entrance
In-store materials
Experiential
Signed up as a normal Uber, the Cursed Cab will give passengers a choice: have a regular ride or enjoy a free doughnut and receive a curse.
Social media
Made with Erin Manale at the University of Texas.